How To Start An AI SEO Agency

Are you ready to skyrocket your traffic and leave your competition in the dust?

I’m going to show you exactly how you can use AI to launch and grow a new SEO agency that generates six figures in just 90 days.

Before ChatGPT and other AI tools, building an SEO agency required a lot more resources and expertise.

But now, you can leverage these powerful tools to make the process faster, cheaper, and better.

Understanding the Basics of SEO and AI

When we talk about SEO (Search Engine Optimization), we’re referring to the art of getting more traffic from Google Search. It’s all about standing out in a crowded room. And when we mention AI, we’re specifically talking about large language models like ChatGPT and Google’s Gemini.

These AI tools make content generation incredibly easy, fast, and inexpensive. However, it’s crucial to remember that in March 2024, Google issued an update to combat low-quality, AI-generated content. So, while content creation is now more affordable, you still need a human touch to ensure quality.

The AI SEO Agency Blueprint

To get started with your AI SEO agency, follow these simple steps:

  1. Learn the basics of SEO: You don’t need to dive deep into the complexities of SEO. Just learn enough to explain it to a novice. Focus on producing content that Google sees as comprehensive, authoritative, trustworthy, and relevant.
  2. Create a ChatGPT account: Go to chat.openai.com and sign up for a free account. The paid version (\$20/month) offers additional features like ChatGPT 4 and file analysis.
  3. Set your goal: Aim for one new client per week. With an average client paying \$500 to \$1,500 per month, you can reach a six-figure income (\$8,300/month) with just 10 clients in 90 days.

Attracting Clients

To attract clients, you need to craft a compelling offer and test it with your target audience. Here’s how:

  1. Create a high-value offer: Leverage AI to provide more value than your competitors at the same price point. For example, offer a 20-page website for \$500, which you can build for under \$200 using AI tools.
  2. Test your offer: Use Facebook ads to quickly and inexpensively test your offer. Invest \$20-\$30 per day to gauge the response.
  3. Use psychological price points: Price your services at \$97, \$497, or \$997. It’s just as easy to get someone to pay \$97 as it is \$25.
  4. Build your own brand: Once you have a few clients and a steady cash flow, reinvest in building your own website and social media presence on platforms like YouTube, LinkedIn, Facebook, and Instagram.

Delivering Exceptional Results

To deliver outstanding results to your clients, follow these guidelines:

For clients without a website or with an underperforming site:

  1. Build a new website or add 20 pages to their existing one using templates from tools like High Level.
  2. Source external links to those pages through press releases and citations (for local businesses).

For clients with an existing, well-performing website:

  1. Use Google Search Console and ChatGPT to identify low-hanging fruit and optimize existing pages for more traffic.
  2. Add topical relevance, FAQ sections, and other elements to push pages onto the first page of search results.

Communicating with clients:

  1. Use ChatGPT to write update text messages and send them to clients at least once a week for the first three months, then monthly.
  2. Keep monthly reporting simple with just three or four charts generated by ChatGPT using Search Console CSV data.
  3. Schedule a one-hour monthly meeting to discuss the previous month’s work, results, and plans for the upcoming month.
  4. Handle client questions via text or email to save time, using ChatGPT to help craft expert responses.

Scaling Your Agency

As your agency grows, you’ll need to hire team members to help you scale:

  1. Hire editors, not SEO experts: With AI on your side, you don’t need SEO experts. Focus on hiring editors to refine AI-generated content.
  2. Use task management tools: Asana or similar tools can help you track clients, tasks, and team member responsibilities.
  3. Create simple procedures: Use Excel to document step-by-step instructions for your team, including descriptions, login information, ChatGPT prompts, and short video recordings of you performing each task.
  4. Implement a reward system: Encourage your team to suggest improvements to your processes and reward them for implemented ideas.

Take Action Today

Now that you have the blueprint for success, it’s time to take action. Start your journey towards building your AI-powered SEO agency with confidence. AI will allow you to grow your agency faster, easier, and with quicker results.

Remember, there’s plenty of support available through this channel and my community, Consistent Clients for Agencies. Join the free Facebook group as you build your SEO agency, and don’t hesitate to ask questions or share your progress.

Your success story starts today. Let’s make it happen!


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In 2005, Caleb earned his Bachelor’s in Chemical Engineering from Cooper Union in New York City. Being accepted to Cooper Union’s selective engineering program and receiving a full scholarship laid a strong foundation for his career trajectory working for a major oil company in Houston, until 2015 when he began working from home due to a hip injury. Leveraging his years of corporate experience and entrepreneurial success, Caleb founded a new company dedicated to coaching consultants to reach the top on Upwork, many following in his footsteps of having made the platform work from him. His strategies have since transformed the careers of over 3,300 students. Today, Caleb continues to empower professionals to launch or grow successful Upwork businesses utilizing the power of SEO and AI. His comprehensive videos teach the mindsets, skills and techniques to achieve ambitious goals.