Caleb Ulku

Ready to say yes to success?

Achieve success on your own terms and experience the joy that comes with living the life you want to live. Find your niche, grow your agency, and start making a real change. It all starts here.

consistent clients for agencies is a different type of training program…

Unlike other training programs that over-promise to deliver results but leave you wondering what to do…

Caleb shows you exactly what to do to land and keep clients using a platform called Upwork.

Now, you may be familiar with Upwork. You may have even tried Upwork before and didn’t think it was a good fit.

This is so common that most people write it off as another failed attempt at freelancing. Maybe even thinking that being success just isn’t for them.

The problem is… the script is all wrong. Not you!

These platforms are designed for client experience, not for yours…

Consistent Clients for Agencies helps you re-write that script, giving you everything you need to know to sell clients with SEO.

The best part? That’s just the first part of the course.

You’ll also get additional help, resources, and accountability with a 3,000+ member group to make sure you land and keep your clients.

see what these students accomplished:

In addition to exclusive group access for support and accountability…

Here is what the coursework covers:

Introduction

  • Welcome
  • Timeline
  • Goals
  • 3 Pillars Overview
  • Mindset: Creating Discipline
  • Increase Video Speed

Open Book SEO Philosophy

  • How We Do SEO
  • Open Book SEO
  • Content for Google and Searchers

Pillar One: Ice Cream Truck Rule

  • Customized E-mails
  • Upwork (and Other Online Job Platforms)
  • Digital Storefront
  • Caleb’s First Major Client Presentation

Customized E-mails to Land Clients

  • Ideal Cities
  • Ideal Niches
  • Ideal Email Sequence Swipe Files
  • Ideal Screencast Script
  • Recording the Screencast
  • Finding the Future Clients
  • Getting Hard-to-Find Email Addresses
  • Sending the Emails (Manual)
  • Sending the Emails (Automated)
  • Email Plus In-Person Events to Land Clients F aster
  • Dealing with Negative Replies

Pillar Two: Undercover Lead Magnet

  • Why an Undercover Lead Magnet
  • Undercover Lead Magnet Swipe File
  • Quick Website Review
  • Undercover Lead Magnet Delivery

Upwork: Get an Approved Profile

  • Skip This Chapter if You Have an Approved Profile
  • Profile Overview
  • Employment History and Education Background
  • Re-submitting Your Profile
  • Elliot Breaks Down Profiles

Upwork: Get The Click

  • Focus on Four Items a Client Sees
  • Profile Title
  • Profile Image
  • Intro Hook
  • Hourly Rate

Upwork: Send Proposals

  • Proposal Swipe File
  • Connects
  • Upgrade to Premium
  • Find the Right Jobs
  • Set Up Automatic Emails When Jobs Are Posted
  • Screening Questions (And Why They’re Good)
  • Fixed Price, Manual Time, and Hourly Time
  • Elliot and Caleb Break Down Cover Letters

Build Your Agency Site

  • Build Your Agency Site
  • Get Your Agency Domain
  • Agency Site Hierarchy Swipe File
  • Create Your Agency Google Business Listing
  • Optimize Your GBP Listing
  • Content Planners for Your Agency Site

But that’s not all…

That’s just part of the equation… The coursework also covers:

Recap: Where You Should Be at Week 4

  • Where You Should Be
  • 3 Key Performance Indicators for Landing Clients
  • Scope-Based Pricing

Phone Call: Local Client

  • First Call Overview
  • First Call Script
  • Follow Up
  • Follow Up Swipe File
  • Written Proposal (Optional)

Phone Call: Non-Local Client

  • First Call Overview
  • Kick Off Package Templates
  • First Call Script
  • Follow Up
  • Follow Up Swipe File
  • Written Proposal (Optional)

Pillar Three: Use Our Team

  • Pillar 3: Use Our Team
  • Established VS. New Sites
  • YMYL (Your Money Your Life) Sites
  • Dealing with an Unhappy Client

Local VS. Non-Local SEO

  • What is Local SEO?
  • Site Structure for Multi-Location Local SEO
  • Determining Low-Competition Spaces

New Client with Established Site

  • First Steps: Local Client, Established Site
  • Established Site Overview and Task Template
  • Find Low-Hanging Fruit
  • Improve Existing, Then Link
  • Add Supporting Content
  • Repeat
  • Manual Walkthrough

New Client with a New Site

  • Non-Established Site Overview and Task Template
  • Keyword Research Principles
  • Raise the DR
  • Site Hierarchy
  • Producing Content
  • Add Supporting Content
  • Repeat
  • Manual Walkthrough

SEO for E-Com Sites

  • Site Hierarchy
  • Product Descriptions
  • Category Pages
  • Handling Internal Search

But, what about building towards something LONG-TERM?

Rank Your Agency Site

  • How to Rank
  • Content, Links, and Citations

Upwork: First Reviews

  • Overall Techniques
  • Laser Focus
  • Mimic Client
  • Desperate Clients for the First Reviews
  • Video Proposals

Upwork: Profile Optimization

  • Upwork Keyword Research
  • Profile Overview
  • Employment History and Education Background
  • Your Portfolio Items
  • Record and Intro Video for Your Profile
  • Get to 100% Profile Completion
  • Upwork Readiness Test
  • Elliot Breaks Down Profiles

Upwork: Don’t Get Banned

  • Jobs on Upwork
  • Things That Will Get You Banned
  • Getting Unbanned

But, we promised a full SEO education, didn’t we?

SEO Detailed How-To: Keyword Research

  • Keyword Research Philosophy
  • Ahrefs
  • Seed Keywords
  • Important Keyword Metrics
  • Identifying the Best Competition
  • Pulling Keyword Data
  • Organizing By URL
  • Keyword Cupid (Optional)
  • Keyword Research Wrap Up

SEO Detailed How-To: Site Hierarchy

  • Overview
  • Using Well Ranked Competition
  • Using Keyword Research
  • Develop in PowerPoint
  • Internal Anchor Text
  • How SEO Authority is Passed

SEO Detailed How-To: Content

  • Overview
  • Template Walkthrough
  • More Content Topic Ideas
  • Page Optimizer Pro
  • Getting Content
  • Adding Schema

SEO Detailed How-To: Supporting Content

  • What is Supporting Content?
  • Finding Supporting Content Topics
  • Choosing a Target Keyword for Supporting Content
  • Do a Content Planner
  • Internal Anchor Text
  • Writing AI-Generated Content Instead of Using Writers

SEO Detailed How-To: Content Audit

  • Content Audit Template

SEO Detailed How-To: GBP Optimization

  • Overview
  • Basic Optimization Rules
  • How to Create and Verify Your GBP Account
  • GBP Listing Ranking Factors
  • Your NAP (Name – Address – Phone Number)
  • Introduction to the Backend of Your GBP
  • Categories!
  • Bonus Lesson: Business Location, and Types of Businesses
  • Service Areas
  • Business Hours.
  • GBP Photos
  • Services – Important (!)

SEO Detailed How-To: External Link Building

  • Blog Outreach
  • Copycat Link Building
  • Chamber of Commerce or Similar
  • HARO (Help a Reporter Out)
  • Building a PBN
  • Blog Commenting
  • Social Signals
  • External Anchor Text
  • Disavowing

SEO Detailed How-To: Manual Walkthrough

  • Overview
  • Template Walkthrough
  • Screaming Frog
  • Finished Walkthrough Walkthrough
  • Privacy Policy, Terms of Use, Etc.
  • Most Common Issues
  • Yoast Set-Up in WordPress
  • Other Important Plug Ins
  • How to Manage Additional Issues

SEO Detailed How-To: Monthly Report

  • Monthly Report Format

SEO Detailed How-To: Supercharging Your GBP!

  • Service Areas
  • Phone Numbers
  • GBP Photos
  • GBP Posts How-To
  • GBP Questions

SEO Detailed How-To: Don’t Waste Your Time

  • Automated Audits
  • Being Way Better Than Competition
  • Sitemap
  • Meta Descriptions
  • Alt Text
  • Adding NoFollow Tags to Internal or External Links
  • Trying to Hide Content From Users
  • Worrying About Google Algorithm Updates
  • MORE TOOLS!

So what do you think?

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